Cynthia Holladay Loosley


Cynthia Holladay Loosley

Founder, Principal and CEO

Cynthia is founder and CEO of UpRight Marketing, a privately-held strategic marketing consultancy that helps organizations achieve sustainable results by tying marketing investments to customer value. Based in San Mateo, CA, the firm provides marketing strategy, customer development, and communications services that help technology and nonprofit organizations close business today and assure profits tomorrow.

Cynthia consults in interim vice president of marketing roles for enterprise software companies in transition and Internet service ventures starting up. She also works with nonprofits and professional services firms to devise strategies and programs to grow their organizations. Prior to founding UpRight, Cynthia served in top executive, marketing and development positions in the technology and nonprofit sectors and has launched over 15 major products worldwide.

At Aspect Communications Cynthia led the development and launch of the industry’s first real-time customer analytics system that began Aspect’s move into the CRM software market. She later led the company’s public relations and communications strategy that repositioned the company from a voice equipment to an eCRM solutions provider. Cynthia was vice president of marketing at Vuent, where she launched the Internet start-up’s collaborative design solution for supply chain manufacturers and developed a partnership with Oracle, who later acquired the Vuent technology. As a database design expert and early employee at BACHMAN Information Systems, she worked with Turing award recipient, Charlie Bachman, to introduce Computer Aided Software Engineering (CASE) solutions. Funded in part by IBM, Kleiner-Perkins, and AT&T, the company went public in 1991 and was ultimately acquired by Computer Associates.

As two-term president of the Silicon Valley American Marketing Association, Cynthia led the chapter to earn AMA’s highest award for management and leadership in 2001. She currently serves on national technology and marketing councils with the American Marketing Association and is board advisor to several early stage Internet service companies. She is on the marketing council of the Computer History Museum and is chair of the annual Computer History Museum Fellow Awards.

Cynthia is a frequent speaker on industry trends and marketing leadership. Before her technology and marketing career, she was a classical concert pianist with a bachelor of music from USC and a master of music degree from the Boston Conservatory of Music.