Marketing Strategy

Photograph: Chess table in rain.

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Analyze your:

  • competitive landscape
  • opportunities and gaps
  • marketing investment priorities
  • growth markets

Go-to-market with:

  • speed
  • confidence

The purpose of strategic marketing is to create winning products and services that satisfy customer needs and return healthy profits.  UpRight assists you in shaping a corporate strategy that places strong focus on both customer value and long-term profitability.

Working with your executive and functional management teams, we determine a competitive marketing play. Employing the principles of market leadership, we utilize every possible advantage.

From the top down, UpRight engages internal and external constituencies to perform opportunity and gap analyses of the industry, your customer need, the competitive landscape, and your internal capabilities.  From the middle up perspective, we assess how current and future program execution affects your strategy.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

-- Sun Tzu, Chinese General, circa 500 B.C.

UpRight translates strategy to execution. An operational performance model brings your marketing strategy to life with balanced programs tied directly to your stated goals.