Communications

Photograph: Kiss through bars

[Sidebar]

Relate to:

  • customers and prospects
  • analysts and investors
  • business and industry media
  • employees and partners
  • constituents and supporters

with compelling:

  • positioning and messaging
  • competitive sales narratives
  • website and collateral content
  • integrated lead generation
  • CRM and loyalty systems
  • customer success stories
  • cause marketing programs

UpRight creates communication programs to build brand equity, generate market demand, and shorten your sales cycles.

We believe the foundation for effective communications starts with an intense understanding of your customer and a well-integrated business and marketing plan. Using the intelligence gained through our customer development and marketing strategy process, we design and deliver communications for you that are targeted and measurable.

The effectiveness of any marketing initiative is judged relative to your starting point and your desired results. UpRight translates strategy to execution by tying communications ROI metrics to your corporate and functional goals.

Customer communications ecosystem

Products, services, influencers, and messages combine to create a customer communications ecosystem that drives your market's perception and demand. It determines if and how fast customers do business with you. Over time, a well-crafted ecosystem builds a strong brand and lifetime customer value.

The purpose of business is to create and keep a customer.

-- Peter Drucker

With a marketing strategy tailored to your organization's growth stage, UpRight designs and delivers a creative mix of programs that accelerate word-of-mouth for your business -- and awareness and credibility with your stakeholders.

Communications Ecosystem